You’re asking the million dollar question: How to build an Audience?
Probably the biggest burning question today on every single entrepreneur’s mind
Correct me if I’m wrong, but I think you’ve mentioned to me previously that this has something to do with a Ouija board? And this book was written in the memory of a friend who passed away, and you completed his incomplete works and released it on his behalf?
Now, based on the limited knowledge I have about this project, it’s possible that maybe you’re not the actual “Subject Matter Expert” (SME), maybe you have not been building a brand in the space, maybe you don’t have a built-in audience to promote this to - an audience to which you’ve been providing value over a period of time, maybe you don’t have intimate knowledge of the niche, maybe you probably don’t “speak their language”, etc.
Sometimes, even when all of that is true, it’s still hard to get sales, because being the SME and being able to market it are two different things.
But ultimately, it comes down to credibility, name recognition, and audience.
And building an audience usually involves doing a lot of the stuff that I talk about on both my podcasts at https://SubscribeMe.fm and https://CutToTheChase.fm - which is, providing value via relevant Facebook groups, building a list via your website by giving away reports, marketing via video, paid promotions, local meetups, etc.
There is no single thing unfortunately. If you’re starting to build an audience from scratch, then make a list of the top 5 places your audience hangs out at, and then start promoting on those platforms, not all at the same time, but one at a time, starting at the top.
– Ravi Jayagopal
PS: This is the kind of stuff that I help my coaching clients figure out with my coaching program. And I have an online course coming out in 2019, about this very subject, about building an audience of your 1,000 true fans, and taking Kevin Kelly’s concept to the next level.