R5 E2: Jumpcuts, Money-Making Activities, Forum vs. Facebook Group, Roundup, Striking Gold

Forum vs. Facebook Group, Jumpcuts, Money-Making Activities, Roundup, Striking Gold , and more.

That’s what’s in store in today’s edition of R5: Ravi’s Rants, Raves & Roundup Report (you can sign up here for the newsletter) to get it by email.

1) Forum vs. Facebook
For a while now, I’ve been vocal about why you should not build your community on Facebook, and instead have your own forum on your own website.

Here are 9 quick reasons why a Forum is better than a Facebook Group :

(Actual stats from this forum

  • With a Forum, you can collect your users’ email id first, put them on a list, and then give them access to them at that email id. Sure, you could “kinda sorta” try this with Facebook, where you can ask them for their email id when they first join, by making them enter it in a survey of sorts. But you can’t really make sure that it’s their real email, or one that they actually check.

  • With a Forum, you can get lots of great reports that show you how engaged your users are - like when did they last log in to your forum, how many posts they’ve read, how much time they’ve spent in the forum, how many comments they’ve made, how many likes they’ve given (or gotten), etc.

  • With a Forum, you can export the full data of all of your users, including their email, at any point. And you can bulk-add users by email.

  • With a Forum, you can send invitations tied to a specific email id, and it will only work with that email - invitations cannot be shared or forwarded.

  • With a forum, there is a longevity and durability and depth to every discussion, all of which are neatly categorized and easy searchable and find-able. And the forum’s home acts like the table of contents of a book, so it’s very easy to know at a glance what is going on with the group, what are the hottest topics and which ones have the most responses and views. But in a Facebook group, it’s just a constantly updating feed of conversations, that rise up to the top, get a few comments and likes, and then disappear, never to be found again.

  • With a Forum, all the conversations and discussions and threads and private messages that happen, are there on your site, now and forever, as long as you own the domain and keep the site updated. No one can ever remove your account, or ban you, or disable your account because of something you said. You are building a long-term asset on your own domain, that appreciates in value, and adds value to your business. And one day, if you ever decide to sell your business, your vibrant, active community of engaged users will be a huge asset in determining the value of your business. But if you have a Facebook group, who knows what will be the state of Facebook 5 or 10 or 20 years from now. Given all of the scandals they’ve been getting into of late, I wouldn’t be surprised if they’re not around, or not as impactful in a few years, as people move on to other social platforms because of all the nonsense surrounding Facebook.

  • With a Forum, you could add your course members to the forum directly using “Single Sign-On” (SSO) API’s, which you cannot do with a Facebook group.

  • With a Forum, you can add “gamification” using badges, and make it fun for your users to strive to earn higher badges to show off their “forum-cred”. And you can choose what those badges are, how they can be earned, and so on.

  • You can have different user roles like admin, staff, moderator; user groups (groups within your forum with restricted access), etc.

I talked about this on two of my recent podcast episodes.

Slack vs. Forum for Your 1000 True Fans and How I’m using Scarcity, Exclusivity and Urgency to Build My Online Community

Facebook Group or Forum? How to Create an Online Community That Will Be Around For The Next 5-, 15- or maybe even 50 years

2) Jump Cuts are better than using a Teleprompter
According to Wikipedia, “A jump cut is a cut in film editing in which two sequential shots of the same subject are taken from camera positions that vary only slightly if at all. This type of edit gives the effect of jumping forwards in time.”

How can you use this to your advantage? You keep a laptop open with the script right next to your phone (or camera). Look at your notes, record a few lines from memory, then without moving, just look slightly to the right of the camera, where your notes are, look up a couple of lines, then record them while looking straight at the camera.

And then edit out the gaps. Sure, it will look like your head and body position and your facial expressions are jumping from one edit to the next. That’s ok though. It’s an accepted form of film-making, especially in today’s world of endless selfie videos.

I think it’s definitely better than a dull, boring video of you where you are straight-up reading something off a screen, which reduces the spontaneity and energy in your voice and eyes.

And also beats trying memorize a long script.

Understanding Jump Cuts

Cover your backside with a B-roll

3) Money-Making Activities : If you wish to end the year with a bang, you’ve got to do some things that may be uncomfortable:

  • Put together an offer that actually sells something and moves the needle. Don’t keep endlessly spinning your wheels creating more content. You’ve got to actually make offers, if you wish to to actually make money.

  • Write an email campaign to promote the offer, not just by pummeling your list with sales pitches, but by giving them tremendous value at the same time.

I call it " Jab-Hook, Jab-Hook, Jab-Hook ", which is different from (and a play on) GaryVee’s “Jab Jab Jab, Right Hook”.

  • Don’t worry if people unsubscribe from your emails. As long as you’re doing your best to provide value, you can’t worry about those who leave just because you made an offer.

4) Things You Didn’t Know You Didn’t Need

  • You don’t need a Kindle device to read Kindle books. There’s a Kindle app for your computer, phone and you can even read it directly in your browser.

  • You don’t need an Alexa device to create or listen to an Alexa Flash Briefing. Alexa is available as a mobile app for iOS, Android and Windows.
    Read the full post here >>

5) Feeding the Insatiable Content Monster
One of the biggest skills you need as an Entrepreneur and Digital Creator, is ability to be the “Subject-Matter Expert” (SME). And knowing what you’re talking about when it comes to your niche.

And if you wish to be the face of your company, or build a personal brand, then you have to be able to create a ton of content. There are so many ravenous, insatiable platforms today that constantly need your attention.

Content for…
Your public blog
Your newsletter
Your Autoresponder Series
Facebook, Instagram, LinkedIn, Medium
Your Facebook page and personal profile
Read the full post here >>

6) Roundup from 'Round The Internets:

One more awesome free tool to make great looking screencast/webcam videos

How to Remotely Control and Access Amazon Alexa

19 of the Best Email Marketing Campaign Examples We’ve Ever Seen

Stream any audio to Amazon Echo

Streaming your iPhone/iPad Screen to Mac/PC

Integrating Shopify with SmartPayCart (best shopping cart platform for WordPress)

Adobe Premier Rush, app for creating and sharing online videos

7) Marketing Tip of the Week:

It’s now time to pick one thing, and crush it till the cows come home. Don’t get distracted. Put on your blinders and focus on the most impactful thing first that is in alignment with your goals.

Shiny Object Syndrome is what kills wantrepreneurs. It’s so easy to get sucked into rabbit holes, new projects, and keep spinning our wheels on a new, flashy thing, every so often.

"If you want to strike Gold, you've got to Dig Deep, Not Wide. - Ravi Jayagopal" :slight_smile:

And if you wish to end 2018 with a pop, and start 2019 with a bang, I can help.

That’s it for today’s edition of R5. Hope you found this stuff useful.

If you did, I would really appreciate it if you let me know in the comments below your (brutally) honest thoughts. Don’t hold back either way :slight_smile:


– Ravi Jayagopal
Business Coach, Entrepreneur, Author, Speaker, Podcaster, Amateur Ventriloquist

P.S: Tools I use and recommend: https://SubscribeMe.fm/tools/

Regarding jump cuts… I’ve always thought that looked far less polished, but I’m not much of a memorizer. It does surprise me, though to see how many otherwise well-produced videos use it, mostly monologues.

Maybe I need to be less concerned about them.

1 Like


Yeah, at first glance, it would seem unpolished and an undesirable style. But in today’s age of bite-sized clips and highlight reels, there is no choice for most content creators to cut pretty much every piece of content - whether it’s a monologue, or a live video, or even a stage presentation, into “jumpy” bits and pieces, because it’s very hard to get someone to watch a 10 or 30 minute video while waiting in line for coffee.

So it has become a totally acceptable editing style, and in fact, it makes me appreciate the creator because they cared enough about my time to edit out all the umm’s and the aah’s and the “Hey, welcome everybody” and “Good morning, how’re you doing today” parts, and cut out all the fluff and kept the best parts.

– Ravi Jayagopal

1 Like

Hey @RaviJayagopal you’re reading my mind.
In fact I already posted here about it

Yeah I want to do a forum for my crowd and I want it NOT on the distraction machine.

This software that you use is pretty darned good. I know Uncle Seth uses it too.

Any other that you’d recommend? Especially as I’m just getting this going and not sure if I ready to fork out the funds for discourse.


Discourse is free and open-source. Your only cost would be $10/month for hosting - needs special hosting. I recommend Digital Ocean - my referral link that gets you a $10 credit. Which you could possibly use for 2 months of free hosting, as you could launch on the $5/month hosting plan, which should be more than enough to get you going. I’m using the $10/month plan right now for hosting.

Another option I would recommend is MightyNetworks.com. Pretty good, but they try too hard to be like Facebook, and end up being neither Facebook nor Discourse. But they have a free hosted tier.

Also check out this other thread right here: Which Forum Software To Use On Your Own Website?

– Ravi Jayagopal

@RaviJayagopal I thought that Discourse was like $100 a month. What am I missing here?


Look further down on that pricing page - you’ll see the “What if none of these plans fit my budget?” section that tells you where to download it for free - which is at http://github.com/discourse/discourse .

You will need special hosting. See my previous response. I’m using the free self-hosted version myself for this forum. It does cost me $10/month for hosting.