Let me get something out of the way: I am a Garyvee fan - to some extent. I follow him on Instagram and Twitter. Mostly so I can send some of his “inspirational” stuff to my kids, because, you know, if a parent said the same thing, it usually has minimal impact on the kids (“Dad, stop giving me a lecture”).
I was dishing out similar advice to my friends and clients in 2000-2005 (before anyone had heard of Garyvee), telling them that they shouldn’t be watching so much TV and then complain about not having enough time to work on their moonlighting and passion projects.
A lot of his advice is great for young folks - which is why I sometimes forward his post to my kids. “Work your face off”, “Eat $#it”, “Be grateful”, “You’re still so young, so don’t worry about being too late”, etc. All that is great for the youngins.
But for most of us, most of his advice about growing an audience, is completely impractical. You and I can’t hire a videographer, editor, and social media marketer to follow us around all day like we were the Kardashians, and create a Truman-show of sorts. And I don’t think most of us even care about doing that.
Most of his advice about social media is hot garbage.
Like trying to put content out on all of the platforms. And other stuff that works for a teenager with no bills to pay, nothing to lose, no family or house or chores to take care of.
Main case in point: This article.
In the article, he talks about something he calls the “$1.80” strategy of growing your Instagram account. And it basically involves leaving your “2 cents” on 9 of the top accounts for 10 different hottest tags. Get it? 0.02 * 9 * 10 = $1.80.
You don’t attract your 1,000 true fans by leaving garbage comments (“I love this! Great way to spread positivity” - actual words from example in the article) on “hottest tags” or other people’s accounts and wasting 2 hours a day on fake engagement.
You attract your 1,000 true fans and develop followers, friends and fans and customers, by putting out epic content, being interesting, having a personality, being funny, inspirational, or educational etc, and creating sustained excellence for a long period of time.
And then hire someone on Fiverr to blast your account with a million fake followers for 5 bucks.
No, just kidding :-).
And then spend money to promote your Instagram account and put it in front of enough targeted (as much as you can) audience, and see who is drawn to your content.
This whole rant came about because I saw someone ask about how to grow their Instagram account, and out came a bunch of BS advice, like someone linking to the Garyvee article above.
I would actually say, take a step back and think about whether you really need to worry about promoting your Instagram account. Having followers on any platform doesn’t mean you’ll make money.
Imagine spending that 2 hours a day (as Garyvee seems to suggest that you and I waste on social media) and spending that on creating a remarkable product or service and creating an actual business and providing real value to your audience.
Check out a couple of related episodes from my podcast https://CutToTheChase.fm where I talked about this stuff.
Likes And Loves Won’t Show You The Money
How to Become an Overnight Success
The Real IG That Is Critical To Your Business
Now go do it.
– Ravi Jayagopal