(Turn on images to see this screenshot of my SocialPosts.txt file)
One of the biggest skills you need as an Entrepreneur and Digital Creator, is ability to be the “Subject-Matter Expert” (SME). And knowing what you’re talking about when it comes to your niche.
And if you wish to be the face of your company, or build a personal brand, then you have to be able to create a ton of content. There are so many ravenous, insatiable platforms today that constantly need your attention.
- Your public blog
- Your newsletter
- Your Autoresponder Series
- Facebook, Instagram, LinkedIn, Medium
- Your Facebook page and personal profile
- Your answers in Facebook groups, Quora, forums like this one
- Kindle books
- Free reports
- Members-only content
- Content for your community
- Your public Podcast
- Your private Podcast
- Guesting on others’ Podcasts
- Guest articles on others’ blogs
- Group Coaching Calls
- 1-on-1 Coaching & Mentoring Calls
- Speaking at local Events, 3rd-party Webinars & Seminars
- Presenting at your own Events, Webinars & Seminars
Yeah, it’s nuts!
Now, I do not recommend that you try and create content for all of them at the same time. After all, there is such a thing about creating too much content:
Episode #4: Too Much Content, Too Little Revenue:
(Yes, episode 4 - that’s how early I tackled this subject on my podcast, more than 3 years ago).
But there is something about creating content where your audience is:
Episode 38: The Psychology of a Rabid Fan
Sure, you can do a bunch of re-purposing. But still, you see how quickly that can get out of hand if you’re not the actual subject-matter expert, and are relying on someone else to generate the content for you.
But for the purposes of this post, let’s say you are the expert. And you’re generating tons of content across all of these platforms. It would be such a waste if you’re not keeping an archive of all this barrage of content you’re generating for your audience, fans, followers and customers.
And that’s why, I recommend that you create a text file on your computer - I call it Social Posts.txt.
And start making a copy of all of the content you generate, on a daily basis, and paste them into this file. I always post the latest content at the top, just FYI.
See my above screenshot - I’m up to 6,698 lines of content I’ve generated on various platforms. I also have a separate “Tweets.txt” file (see screenshot above) where I paste all of my tweets from both my accounts - http://twitter.com/RaviJayagopal and https://twitter.com/subscribemefm .
So every single piece of content I generate, goes into these 2 files.
And then there’s also all of the Kindle books, Reports, Podcast show notes, that are all in different files.
All combined, this archive basically gives me a near-infinite supply of content for my audience across all platforms.
And in spite of that, I came up with an entirely original article for you, for this forum
Hope this helps.
– Ravi Jayagopal
Forum’s Founding Father